Based in the United Kingdom, AfroDeity is a natural, Caribbean inspired haircare and skincare line founded by mother and daughter team Alicia and Joliette for women of color. This beauty brand was founded around the knowledge of healing herbs, oils and butters passed down through the generations and culminating in Alicia’s great interest in science. As such combining beauty, science and their commitment to the rural Caribbean. The ultimate goal is to help small farmers in the Caribbean reinvigorate the declining agricultural industry to stop a dependence on importation of essential foodstuff.
Alicia created the new Luxury ‘Joliette’ Collection in honor of her mother, Joliette, for whom the brand is named and for her daughter and her growing head of gorgeous curls. The 'Joliette' collection not only looks and smells amazing, but will give your hair the special care it needs with no harsh chemicals or artificial colourants.