Anita Grant, the beauty brand, was founded by its namesake Anita Grant. This UK based brand is a go to for natural hair and skin care products. It all started in 2005 with Anita mixing her own beauty products. She stopped straightening her hair with harsh chemicals, and began her journey from bone-straight relaxed hair to a natural fluffy Afro. The ingredients used are purchased directly from farming communities, partnerships Anita has built with fair trade and organic suppliers. She works closely with her cosmetic chemist to create deep conditioners, shampoo bars, leave-ins, cleansers, hair and body oils.