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beautyblender®

Rea Ann Silva

Rea Ann Silva, the make-up artist who conceptualised the beautyblender - the world’s first edgeless make-up sponge that promises flawless application of any complexion product - has seen her simple sponge become one of the best-selling in the history of cosmetics. beautyblender works well with all types of foundations, bb creams, cc creams, concealers, highlighters, blushes, moisturizers, serums, and powders. Used damp, the material allows for smoother, more uniform blending, while its edgeless shape offers streak-free application.

Did you know the original beautyblender was first tested on the set of Girlfriends??? Silva was working on the show at the time and used it to apply and touch-up the makeup for the four female lead stars. Silva saw the need for a more durable sponge that you wouldn’t have to throw away after one or two uses. She wanted a tool that gave her clients an airbrushed look without having to actually use an airbrush machine. “A sponge that was edgeless so that it would fit the contours of the face, like the nose and eyes, and have a soft-suede like texture.”

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