Ndidi Obidoa and Chinelo Chidozie spent nearly three years building the brand and business behind what is now Bolden. As a brand built by two black women, Bolden exists to embolden women to confidently embrace their natural beauty. Through expertly-crafted, responsibly-sourced, and tailor-made beauty experiences, Bolden delivers on this commitment - making beauty products that really work well for women of color. What drives the founders at Bolden, is to do the necessary work and earn their place as a trusted voice that inspires women to nurture, value, and love their natural beauty. In simple terms, Ndidi and Chinelo are committed to helping shape a global conversation about inclusive standards of beauty - where brown girls and women everywhere feel empowered to celebrate the natural beauty of the skin they’re in.