She's always believed that women could and should strive for career heights on their own terms and wearing beautiful lipsticks was one of her signature ways of showing up as she navigated the tricky terrain of advancing in a male-dominated profession. She often characterizes her lipstick looks as her superpower ingredient that boosted her confidence though out her career journey of battling imposter syndrome.
As she worked her way up the ladder and achieved a considerable amount of success, she was diagnosed with severe hypertension and felt completely burned out. This was a wake-up call for Aisha and it made her look critically at how she defined success and whether her life goals needed to be redesigned. She moved to California, took a one year sabbatical, and came across a singular insight that legacy beauty companies were product-driven only and they only cared about how women looked. Aisha dreamed of creating a beloved brand that cared about how women felt starting from the inside and then moving outward. She thought it appeared to be a subtle difference but it made all the difference in the world to ambitious women whose ambitions could be ignited by their beauty provider.
Aisha often says that Bossy Cosmetics is a Women's Empowerment and Mission driven business that masquerades as a beauty company and we too think that's a brilliant way to describe the brand.