Co-Founded by Selam Kelati, I+I Botanicals' ethos is "WE BELIEVE IN KINDNESS TOWARDS ONESELF AND OTHERS".
In Rastafarian culture, “I and I” represents “One Love” and is often used as the expression of the physical body being in oneness with the soul. “I” is interchangeable with “you,” symbolizing that the love we give to one another should be the same love we show to ourselves. i+i products are designed to be incorporated into the craziness of every-day life. No complicated instructions or multi-step regimens.
Additionally, i+i aims to use as little plastic as possible in our packaging. Their cardboard packaging materials are comprised of post-consumer waste materials and they encourage consumers to reuse or recycle the glass bottles after use. Whenever possible, plant-based, recycled, recyclable, bio-degradable and/or compostable materials are used. All ingredients are responsibly-sourced and our products do not contain any harmful chemicals that can be released into the air or water.
"WE BELIEVE YOU SHOULD NOT HAVE TO SACRIFICE YOUR HEALTH FOR BEAUTY."