Kim Roxie launched LAMIK 2.0 in March of 2020 with the product she needed the most. She struggled with hair loss and her brows didn't grow on the ends. As a makeup artist, how could she be out there doing beautiful makeup for other women with no eyebrows herself? So, she created the Brow Kit to put the frame back on her own face and give her a natural looking brow, that no one would know she applied daily. She's now given that power to other women and see it when they get their brows back.
When she created LAMIK, the name was nothing more than her name spelled backward with an La (pre-fix) from her middle name. Now LAMIK is an acronym and tells the meaning of what it is Love And Makeup In Kindness in a product.