In 2011 when founder Allison Kaye went natural, finding products that worked for her type 4 coils was a challenge. Most natural hair curly products were designed to work with all curl patterns, but left her hair dry, flat, or rigid. The products that did work claimed to be natural, but when looking at the ingredients they fell short. Fed up with the fake, she started making her own natural products at home, and have been perfecting her craft for over 7 years. Type 4 curlies deserve 100% natural non-toxic haircare solutions for soft, luscious curls without compromising nutrition and product purity. Her goal is to take what the food industry did for clean eating, and transform natural haircare. Let’s transform natural haircare together, and transition 2.0!