While Shalena was attending a beauty industry conference , she was complemented to have beautifully rich skin; however, the presence of only two women of color fueled the idea. She has observed how most beauty products are not made in consideration to suit women of color. Mostly deeper skin complexions gets few options out of a huge product line; hence women end up with fewer choices. So she decided to make a brand knowing what and where is lacking and reaching all the users.
A brand that is for everyone but giving special attention to Rich Melanin Skin . Since then, there has been no going back; the brand has been well-received by beauticians and makeup lovers who believe in two mantras, RICH and LUXE!
Rich In Color comes after years of experience working as an Executive and Business Manager for top-tier beauty brands by Shalena Maxfield Edwards. Mom -preneur juggling two businesses and five children has launched a beauty brand, especially keeping in mind the skin tones of women of color. However, the wide range of highlighters and lipsticks that is exclusively vegan and cruelty-free; is suitable for all . From rich glam to soft hues, these pigmented products offer you rich colors and shades to adorn any occasion.