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Choose the Right Foundation

foundation

As women of color, we know finding the right foundation can be the most frustrating, and sometimes the most intimidating, aspect of shopping for beauty products. We want to change that. Whether you want a light satin finish, a more matte look or a radiant glow, we want to help you find "The One".  We have 5 brands and over 50 shades from lines created specifically for women of color. 

We have created a quick guide to help you navigate the foundation brands we offer on our site. And once you've been able to narrow down your selection(s), you can take advantage of our Buy It Try It Foundation Match Program

Please note, this is just a guide. It is intended to get you familiar with foundation jargon and general brand introduction to get you started in choosing the right product for you. Ultimately, you can wear what you want with the right skin prep and setting products. So my fellow oily sisters, you can be dewy too!

 

1. AJ Crimson Beauty- Dual Skin Crème Foundation

 aj crimson

 

Texture: Cream

Coverage: Light to full

Finish: Dewy

Ideal Skin Type: Dry to Normal

Shades: 9

 

2. Danessa Myricks Beauty- Vision Cream Cover

danessa myricks

 

Texture: Cream

Coverage: Medium to Full

Finish: Dewy

Ideal Skin Type: Dry to Normal

Shades: 16

 

3. Hue Noir- True Hues Flawless Finish Foundation

Hue Noir

 

Texture: Liquid

Coverage: Medium to Full

Finish: Matte

Ideal Skin Type: Normal to Combination/Oily

Shades: 20

 

4. Marena Beaute- Le Teinte Tarou

marena beaute

 

Texture: Cream

Coverage: Light to full

Finish: Satin

Ideal Skin Type: All Skin Types

Shades: 6

 

5. Omolewa Cosmetics- Perfect Finish Liquid Foundation

Omolewa

 

Texture: Liquid

Coverage: Light to full

Finish: Natural

Ideal Skin Type: All Skin Types

Shades: 8

 

(Keywords & Phrases: Dewy, Satin, Matte, (W) Warm, (N) Neutral, (C) Cool, Light coverage, Medium coverage, Full coverage. Click here for definitions.)

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