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The Marjani Story


(L to R: Kimberly Smith, Founder & CEO; Heather Jennings, Brand Strategy; Kimberly Harvey, COO) 

Who is Marjani?

Marjani Beauty Company is a beauty and cosmetics retailer for women of color with a selection of beauty products curated from across the globe. This company was borne from the desire of our founders to create a space and platform where the collective diversity of women of color is celebrated. There is no one size fits all when it comes to women of color’s hair, skin and cosmetic needs.  As women of color, we are constantly breaking the mirrored vanity when it comes to the “ideal standards” of beauty.  All the while, mass market brands fail to keep up or even attempt to fulfill our diverse needs.

At Marjani Beauty, women of color can feel confident that every product was made or each service was created with their specific beauty needs in mind. We begin our curation process with brand partnership identification. By only working with brands around the globe that mirror our passion for enhancing the beauty of women of color, we ensure that each product featured or tip given has our members’ specific needs in mind.  We will partner with brands across the globe, focusing on independent brands that produce safe, quality, on trend products.

We want to empower women of color to accept and embrace their diversity, redefine traditional standards of beauty and connect women of color across the world creating a global network.

Our Mission

To create a retail experience for women of color where beauty and cosmetic products are accessible to all, no matter the shade, hair texture, age, nationality or geographical location.

To build a community composed of members with a shared passion and respect for the wide spectrum of beauty of women of color.

To partner with brands that highlight the diversity amongst women of color and develop products specific to their needs.  

To form a global beauty ecosystem for women of color by linking the buying power of local consumers to international brands.

Our Vision for the Future

To be the leading global cosmetics and beauty company with curated products and accessible services for women of color.  


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