It is a perfect addition to your addition to your skincare ritual for extra exfoliation with your beldi soap. Can be used on the face, body and feet.
Behind The Brand
Living in Italy the past few years, founder Mia Chae Reddy, PhD., got to experience beauty in new ways. The laissez faire attitude of French women, clean minimal approach of Scandi women & the colorful but simple beauty of Italian women was totally inspiring. The natural, home remedies and time-tested beauty secrets of women across the pond felt validating.
And then there was Morocco. Morocco blew her mind. She met an herbalist there whose pharmacy has been in his family for over a century. She fell in love with the way their beauty rituals were closely connected to the land and nature. So simple yet so advanced. 1,200 year-old beauty rituals imbued with simplicity.
Witnessing the pared-down routines of other women around the world was refreshing. She knew there had to be other women back home who felt like her: women who loved the idea of a luxuriously complicated regimen but secretly desired one that is every bit effortless as it is powerful. There is just something really alluring about reaching the final result in like, 7. less. steps.
So, out of her love for time-tested Moroccan beauty rituals, sexy French girls who splash rose water on their faces and go and her desire to uncomplicate her beauty ritual, Dehiya Beauty was born. It's a nod to grandma's multi-tasking creams, a conjuring of ancestral beauty secrets and a return to simple beauty. Hope you find it as liberating as we do.